Description: The frequency and duration of boycott mentions don’t support ‘a strong negative call against Nike,’ analysts say Source: MarketWatch.com Date: Sep 08, 2018 Link: https://www.marketwatch.com/story/heres-what-twitter-data-says-about-the-nike-boycott-2018-09-08 Questions for discussion: What does the report say is the public reaction to the story? Do you think the interpretation of the data is correct? How else might managers … Continue reading Here’s what Twitter data says about the Nike boycott